Matomo
The leading open-source alternative to Google Analytics
Matomo (formerly Piwik) is the world's leading open-source web analytics platform, used by over 1.4 million websites. With 20K+ GitHub stars, it provides comprehensive analytics while keeping you in complete control of your data. A full-featured Google Analytics alternative that respects privacy.
Why Matomo?
Google Analytics is free because you are the product. Your visitors' data is mined for advertising, and you have no control over where it goes. When regulations change or Google updates their terms, you're at their mercy. Real independence requires owning your analytics infrastructure and your data.
How It Works
Matomo gives you a full-featured analytics platform on your own servers. Install it once, and your data stays in your database forever. Configure privacy settings to match your compliance needs. Export, query, and integrate data however you want—because it's yours.
What Is Matomo?
Matomo is an open-source web analytics platform that provides comprehensive website and app analytics. Features include real-time data, custom reports, goal tracking, e-commerce analytics, heatmaps, and session recording. Self-host or use the cloud service.
Key Benefits
Why teams choose Matomo
100% Data Ownership
Your data stays on your server. No third-party access.
Full-Featured Analytics
Everything Google Analytics does, without the privacy trade-offs.
Privacy Compliant
GDPR compliant. Configurable to meet any privacy requirement.
E-Commerce Tracking
Track sales, revenue, and conversion funnels.
Heatmaps
See where users click, scroll, and engage.
No Sampling
100% of your data, not statistical estimates.
Features
Everything you need to build with Matomo
Real-Time Analytics
Live visitor tracking with real-time maps and logs.
Goal Tracking
Track conversions, downloads, and custom goals.
Custom Reports
Build reports with any dimension and metric combination.
Session Recording
Replay user sessions to understand behavior.
A/B Testing
Run experiments and measure impact.
Tag Manager
Manage tracking tags without code changes.
Use Cases
What you can build with Matomo
Technology Stack
Ready to deploy Matomo?
Get started in minutes. Deploy on your own infrastructure at actual cloud cost. No markup, no vendor lock-in.